businesses sleep.īest practices to optimize engagement on Facebook While the "middle of the night" spike in engagement may, at first, seem counterintuitive, the data reflects Facebook’s significant global reach, and the audience engagement that takes place even as U.S. Keep in mind that the times shown are recorded in U.S. The platform added back 30 million users in Q1 2022 and today boasts 1.96 billion daily active users. True, the Facebook has made recent news by recording its first-ever daily active users drop in Q4 2021, but it’s important to keep perspective. It’s no surprise that it’s also the most-used platform by marketers worldwide (93%). With nearly 2.5 billion monthly users, Facebook is by far the largest social media site in the world. Worst days to post on social media: Sundays.Best days to post on social media: Tuesdays, Wednesdays and Thursdays.Best times to post on social media in general: Tuesdays, Wednesdays and Thursdays at 9 a.m.If you’ve yet to truly dig into your own brand’s data, or test various broadcast days and times on your own channels, the following serve as general rules of thumb to follow. Here are the top takeaways from the report. Note that all times are Central Time (CST). While the report offers insights that serve to enforce general best practices, the best practice of all is for every brand should analyze its own data and optimize its communications strategy for its specific audience. Afterall, there’s a lot of potential reach out there, with nearly 4 billion social media users around the world, and the average person bouncing between seven different social networks each month. When messaging via social media, regardless of the platform, the strategy should always be to engage as many people as possible to amplify the message and maximize its reach. A new report from Sprout Social looks at the social media usage trends of some 30,000 of its customers over the past year to understand when content was most, and least, engaged with.
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